Mark Cuban’s Dallas Mavericks is facing a sponsorship loss of up to $ 200 million after Elon Musk calls to boycott the team. This incident comes from the controversy surrounding Cuban’s business decisions and political views, making billionaire Musk expressed dissatisfaction on social networks.
A source from major sponsors said they were reconsidering contracts with Mavericks, as the pressure from fans and business community was increasing. Some big brands have stopped cooperating or delaying payments, while other companies are assessing the impact of continuing to accompany the team.
Mark Cuban, who has just left the chair of Mavericks but still plays an advisor, has not made an official feedback on the incident. However, in recent statements, he asserted that the team still maintained financial stability and had a strategy to respond to the immediate challenges.
Elon Musk, founder of Tesla and SpaceX, criticized Cuban on the X platform, calling for fans to stop supporting Mavericks. He argued that Cuban’s views could negatively affect the image of the team, and encourage brands to review the decision to cooperate.
Although there is no official figure on Mavericks’ financial losses, preliminary estimates from analysts shows that the loss of sponsorship contracts may significantly affect the team’s operation budget. In the context of NBA increasingly depending on the revenue from funding and advertising, this can become a difficult problem for Mavericks leadership in the near future.
Some experts said that the situation could be improved if Mavericks searched for sponsors to replace or reach an agreement with existing partners. However, with the influence of Elon Musk on the market, Mavericks’ ability to recover will depend heavily on how the team handle this crisis.
